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Decorative Title Banner: Culture of Health

Section 1: Introduction to the Culture of Health 
Lead Faculty: Howard Koh (HSPH, HKS) and Amy Edmondson (HBS)
Why should business care about good health? See how your business connects to health and well-being, and learn the
Four Pillars framework.

1.1: The State of Health and Hopeful Signs 

Introduction  
Poor Health and Urgency for Change  
Hopeful Signs 
The Business Case for a Culture of Health  
Conclusion  

1.2: Culture of Health as a Way to Move Forward 

What Does Health Have to Do with This? 
What Do We Mean by the “Culture of Health”? 
Why Is a Culture of Health Important?  
Conclusion 

1.3: The Culture of Health Framework 

All Businesses Are In the Business of Health  
Introduction to the Four Pillars Framework  
The Four Pillars Framework  
The Four Pillars Framework Conclusion  

1.4: Case Study: Royal Caribbean and the Four Pillars 

Introduction to the Royal Caribbean Cruise Lines Case Study  
Case Study: Royal Caribbean Cruise Lines 
The Royal Caribbean Cruise Case Study Conclusion  

1.5: Crafting the Business Case for a COH and Creating Shared Value 

Businesses Impact Our Health  
Interview with Mike Critelli
Footprints and Handprints  
Conclusion  

1.6: Outline of the Course  

Introduction to the Outline of the Course 

1.7: What We’ve Learned in Section 1  

1.8: Looking Forward to Section 2 

Coming Up Next in Section 2 

Section 2:  Pillar 1: Your Consumers’ Health 
Lead Faculty: John McDonough (HSPH) and José Alvarez (HBS)
Why the health and well-being of your consumers and customers matter to the health and well-being of your business.

2.0: Brief Introduction to Section 2

2.1: What is Consumer Health?

Introduction  
What is Consumer Health?  
Industry Landscape Segmentation  
Business Case for Consumer Health  

2.2: Why Corporations Advance and Subordinate Consumer Health 

Why Corporations Advance Consumer Health 
Why Corporations Subordinate Consumer Health 

2.3: Ways Corporations Pursue Consumer Health and Challenges in Consumer Health 

Challenges in Pursuing Consumer Health 
Ways Corporations Pursue Consumer Health 

2.4: CVS Ceases Tobacco Sales  

Introduction to Troyen Brennan  
Interview with Troyen Brennan  
CVS Business Case Reflection 

2.5: Case Study: H-E-B Creating a Movement to Reduce Obesity in Texas  

H-E-B Texas Obesity Case Study  
H-E-B Case Study Reflection  

2.6: Big Lessons and Business Take-Homes to Move Consumer Health Forward 

Big Lessons and Business Take-Homes to Move Consumer Health Forward  

2.7: What We’ve Learned in Section 2  

2.8 Looking Forward to Section 3 

Coming Up Next in Section 3 

Section 3: Pillar 2: Your Employees’ Health 
Lead Faculty: Glorian Sorensen (HSPH) and Rob Huckman (HBS)
Why the health, safety, and well-being of your employees is about a lot more than just dollars and cents.

3.0: Brief Introduction to Section 3

3.1: Introduction to Employee Health 

Introduction   
A Total Worker Health Approach 

3.2: Why Employers Invest in Employee Health and Safety 

The Evolution of Employee Health, Safety, and Well-Being 
The Business Case for Investing in Employee Health, Safety, and Well-Being 

3.3: Shaping a Culture of Health by Attending to Working Conditions 

Defining Working Conditions 
Defining Root Cause 
Impact of Working Conditions on Health and Safety Outcomes  

3.4: The Importance of a Culture of Health 

Introduction to Paul Terry and HERO 
Interview with Paul Terry

3.5: Key Characteristics and Evidence for the Effectiveness of a “Total Worker Health Approach” 

Advantages of an Integrated Approach 
Key Characteristics of an Effective Integrated Approach  

3.6: Best Practices on Workplace Well-being Program Design  

Introduction to Dave Lagerstrom and Nico Pronk  
Interview with Dave Lagerstrom and Nico Pronk 

3.7: What We’ve Learned in Section 3  

3.8: Looking Forward to Section 4

Coming Up Next in Section 4  

Section 4:  Pillar 3: Your Community’s Health 
Lead Faculty: Kasisomayajula Viswanath (HSPH) and Raffaella Sadun (HBS)
Why caring about the well-being of your host communities is vital for your business success.

4.0: Brief Introduction to Section 4  

4.1: Introduction: What Is Community Health?  

Introduction 
What Is Community Health?  

4.2: Why Businesses Invest in Community Health 

Historical Framing of Business Investment in Community Health
Why Businesses Invest in Community Health 

4.3: How Businesses Engage in Community Health 

How Businesses Engage in Community Health 

4.4: Tools to Improve Community Health: Collective Impact 

Introduction to Lauren Smith  
Collective Impact as a Direction and Solution for Business Involvement in Community Health

4.5: Case Study: Business and Community Partnerships for Health in Lawrence, Massachusetts 

Introduction to Lawrence, Massachusetts, Community Partnership 
RWJF Video – Lawrence, Massachusetts, in 2015  
Case Study of Business and Community Partnerships for Health with Lawrence Mayor Dan Rivera and Jonathan Isaacson  

4.6: General Electric and Investing in the Boston Community 

Introduction to David Barash 
Interview with David Barash  

4.7: Global Health Partnerships: Business Leadership in Health in Rwanda 

Business Leadership in Health in Rwanda  
Rwanda’s Drone Delivery Program in Practice
Conclusion to Global Health Partnerships  

4.8: What We’ve Learned in Section 4  

4.9: Looking Forward to Section 5 

Coming Up Next in Section 5 

Section 5:  Pillar 4: Our Environment  
Lead Faculty: Gina McCarthy (HSPH) and Cass Sunstein (HLS, HKS)
How addressing your environmental footprint can make or break your business.

5.0: Brief Introduction to Section 5 

5.1: Introduction to Faculty and Environmental Health 

Introduction 

5.2: Why Do Businesses Need to Consider Environmental Health? 

Why Do Businesses Need to Consider Environmental Health 
How Environmental Health is Shaping the Way Businesses Do Business in Today’s World 

5.3: What Is Behavioral Economics and How Can It Advance Environmental Health for the Business Sector? 

What Is Behavioral Economics and How Can It Advance Environmental Health for the Business Sector?  

5.4: Why Businesses Should Think about Green Product Design 

Why Businesses Should Think About Green Product Design 

5.5: Environmental Health as a Way to Enhance Worker Health 

Environmental Health as a Way to Enhance Worker Health 

5.6: Why “Do No Harm” Isn’t Enough for Community Health 

Why “Do No Harm” Isn’t Enough for Community Health  

5.7: Climate Change: The Role for Business in Relation to Federal Inaction and Rollbacks 

Climate Change: The Essential Role for Business in Relation to Federal Inaction and Rollbacks  

5.8: What We’ve Learned in Section 5 

5.9: Looking Forward to Section 6 

Coming Up Next in Section 6  

Section 6: YOU 
Lead Faculty: Elizabeth Frates (HMS)
Does any of this involve YOU? As a colleague, a spouse, a parent, a neighbor, and a leader? YES! 

6.0: Brief Introduction to Section 6 

6.1: Introduction to Y-O-U  

Introduction  
YOU as a Business Leader  

6.2: Stress Resiliency  

Introduction to Stress Resiliency  
Stress, Sleep, and Nutrition  
Mindfulness  
Stress Conclusion  

6.3: Nutrition  

Food as Medicine   
Introduction to the Harvard Healthy Plate 
Interview with Walter Willett  
The SAD Standard American Diet  

6.4: Social Connections 

Social Connections – Our Basic Human Need 
The C-O-A-C-H Approach  
Social Connections Conclusion  

6.5: Exercise and Cognition 

Exercise as Medicine  
Interview with John Ratey  
 Exercise Conclusion  

6.6: Sleep 

Sleep 
Sleep and Car Accidents 
Tips and Tricks for Sleep 

6.7: Empowering Yourself for Your Change Journey

Empowering Yourself for Your Change Journey  
Introduction to David Storto and Walking Meeting 
Case Study: David Storto at Spaulding Rehabilitation Hospital 

6.8: What We’ve Learned in Section 6 

6.9: Looking Forward to Section 7 

Coming Up Next in Section 7  

Section 7:  Measuring Your Success
Lead Faculty: Eileen McNeely (HSPH) and George Serafeim (HBS)
How can your business measure your results in leading for better health and well-being?

7.0: Brief Introduction to Section 7  

7.1: Introduction 

Introduction to Metrics and a Culture of Health  

7.2: The Current Metrics Landscape and Historical Developments in Measuring Culture of Health 

The Current Metrics Landscape  
History of Measuring Culture of Health

7.3: Leading Tools to Measure Culture of Health 

Leading Tools to Measure Culture of Health

7.4: Environmental Resource Measurements and Databases 

Measurement Tools for Environmental Health  

7.5: Individual Employee Measurement 

Case Study: The Flourishing Index 

7.6: Culture of Health Metrics for Small- and Medium-sized Businesses

Myths Associated with Culture of Health Measurement  

7.7: What We’ve Learned in Section 7 

7.8: Looking Forward to Section 8  

Coming Up Next in Section 8  

Section 8:  Leading for Change  
Lead Faculty: Sara Singer (Stanford University) and Rakesh Khurana (HBS)
Tools and examples of leading for improvement and change in your business.

8.0: Brief Introduction to Section 8 

8.1: Introduction 

Introduction to Leadership in the Culture of Health Space 

8.2: A Leader’s Role in Creating and Sustaining Culture Change 

A Leader’s Role in Creating and Sustaining Culture Change

8.3: Case Study: PepsiCo 

Case Study: PepsiCo  

8.4: Collaborative Leadership for a Culture of Health  

Collaborative Leadership for a Culture of Health  

8.5: The Importance of Meaning Making in Culture of Health Business Leadership  

The Importance of Meaning Making in Culture of Health Business Leadership 

8.6: President Drew Faust and Leadership at Harvard University  

Introduction to Drew Faust  
Interview with Drew Faust 

8.7: What Managers Really Do and What Empowers Them to Do It 

What Managers Really Do and What Empowers Them to Do It 

8.8: What We’ve Learned in Section 8 

8.9: Looking Forward to Section 9 

Coming Up Next in Section 9 

Section 9:  Making It Happen 
Lead Faculty: Howard Koh (HSPH, HKS) and Amy Edmondson (HBS)
Practical ways to get started and to sustain progress in your business.

9.0: Introduction to Making It Happen

Introduction  

9.1: Wheel of Change 

Introduction to Rosabeth Moss Kanter 
Wheel of Change with Rosabeth Moss Kanter 

9.2: Applying the BSR Culture of Health Toolkit 

Introduction to BSR  
What is BSR? 
BSR Toolkit  
BSR Conclusion  

9.3: Culture of Health and the Investment Community 

Introduction to Mark Tulay  
Interview with Mark Tulay 

9.4: The Importance of Teams and “Teaming” to a Successful Culture of Health Implementation 

The Importance of Teamwork to a Successful Culture of Health Implementation

9.5: Howard Koh’s Public Health Take-Aways  

9.6: What We’ve Learned in Section 9 and Course Summary