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HKPolyUx: HTM541x Luxury Management

Shangri-La

Important Dates

Course Start Date: 27 Aug 2021, 02:00 (UTC)

Verification Upgrade Deadline: 30 Sept 2021, 01:59 (UTC)

Identity Verification Deadline (for verified learners only) : 7 Oct 2021, 01:59 (UTC) 

Course End Date: 18 Nov 2021, 01:59 (UTC) 

Certificate Issue Date: 20 Nov 2021

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Course Times

In order to coordinate with your peers from around the world, It’s important to remember that edX lists all times in Coordinated Universal Time (UTC), 24-hour format. The current time is shown below, and you can use this site to convert to your time zone. You can change to your preferred time zone for displaying course dates in Account Settings. (Account -> Account Information -> Time Zone). If you do not specify a time zone, course dates, including assignment deadlines, will be displayed in your browser's local time zone.

Time Zone

Current UTC Time:

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Course Syllabus

Lectures of HTM541x Luxury Management are organized into 8 weeks. In each week, a specific topic will be covered. 

Week

Topic

Release Date 
(DD/MM/YYYY, UTC Time Zone)

Week 1

Essence of the Luxury Industry

Evaluate and discuss the essence of luxury brand management.

27/08/2021, 02:00

Week 2

Luxury Brand Power and Lifecycle

Address the brand potential that exists in luxury activities, and how luxury-goods businesses should be managed.

03/09/2021, 02:00

Week 3

The Luxury Client

Analyse critically the behaviour of luxury clientele and the long-term trends in the luxury market. Identify major research areas and issues, analyse and evaluate the literature on luxury brand management.

10/09/2021, 02:00

Week 4

Luxury Brand Identity

Understand brand DNA and Codes of luxury brands through case studies.

17/09/2021, 02:00

Week 5

International Distribution and Retailing of Luxury

Analyse the trends and systems of international distribution and retailing of luxury brands, and the impact of technology on these trends and systems.

24/09/2021, 02:00

Week 6

Managing Luxury Brand Creation, Communication and Sustainability

Brand creation, communication, and sustainability in the hospitality and tourism industry.

01/10/2021, 02:00

Week 7

Luxury Management in the Fashion and Lifestyle Sector

Case studies for luxury management in the fashion industry.

08/10/2021, 02:00

Week 8

Luxury Management in the Hospitality Industry

Case studies for luxury management in the hospitality industry.

15/10/2021, 02:00

*Any unexpected changes to released course content will be announced clearly to all learners through course updates emails.

Time Commitment for the Course

Every learner should expect to spend at least 6-8 hours per week on the course. This includes the time for going through the course materials (videos and reading materials), completing the assessment(s), and participating in the discussion forum.