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Adam Savage


Adam thinks about communicating. He is the co-host of The Discovery Channel’s Mythbusters, a science entertainment television program that applies the scientific method to test everyday claims. He has experience in industrial design and is a special effects designer, actor and educator.


Antonia Mantonakis


Antonia thinks about choice. She is interested in factors that affect consumer behavior and the impact of external cues on consumers’ choice in buying wine. She is a Fellow of the Cool Climate Oenology and Viticulture Institute, an Associate Professor of Marketing at the Goodman School of Business, and Associate Faculty of Psychology, at Brock University.


Daniel Kahneman


Danny thinks about thinking. He won the 2002 Nobel Memorial Prize in Economic Sciences for his work on behavioral economics, and human judgment and decision-making under uncertainty. His best-selling book, Thinking, Fast and Slow was released in 2011. He is Professor of Psychology, Emeritus at Princeton University.


Elizabeth Loftus


Elizabeth thinks about memory. She is a leading researcher on the malleability of human memory, and has been an expert witness or consultant in hundreds of legal cases. She is a Distinguished Professor of Social Ecology, and Professor of Law, and Cognitive Science at University of California, Irvine.


Geoff Norman


Geoff thinks about reasoning. His interests focus on the psychology of expertise particularly as applied to expert diagnosticians. His research is focused on understanding the role of experiential and analytical knowledge in how clinicians arrive at a diagnosis. He is a Professor of Clinical Epidemiology and Biostatistics at McMaster University.


Ian Frazer


Ian thinks about infection. He developed and patented the technology behind the HPV vaccine against cervical cancer. He is president of Cancer Council Australia, and advises the World Health Organisation and the Bill and Melinda Gates Foundation on papillomavirus vaccines. He is a Professor in immunology at The University of Queensland.


Jamie Hyneman


Jamie thinks about play. He is the co-host of The Discovery Channel’s Mythbusters, a science entertainment television program that applies the scientific method to test everyday myths. He has a background in special effects.


Jimmy Botella


Jimmy thinks about life. He founded the Plant Genetic Engineering Laboratory and specializes in the fields of tropical and subtropical agricultural biotechnology. He is interested in genetic engineering, molecular biology and signal transduction in plants. He is a Professor of Plant Biotechnology at The University of Queensland.


John Dunlosky


John thinks about reflection. His research has focused on metacognition and an understanding of the various components of self-regulated learning. He is working to develop techniques to improve student learning and achievement. He is a Professor of Psychology at Kent State University.


John Vokey


John thinks about knowing. His research focuses on the role of tacit or implicit knowledge, how it comes to influence our performance in classification, recognition, and recall, and how it influences our and other animal's biases and preferences. He is a Professor of Psychology at the University of Lethbridge.


Lee Ross


Lee thinks about wisdom. His research is based on attribution theory, decision making, and conflict resolution. He has written best-selling books such as The Person and the Situation: Perspective of Social Psychology. He is a Professor of Humanities and Sciences at Stanford University.


Michael Brenner


Michael thinks about cooking. He developed the popular Harvard class, “Science and Cooking: From Haute Cuisine to the Science of Soft Matter”. His research uses mathematics to examine a wide variety of problems in science and engineering. He is a Professor at the Harvard School of Engineering and Applied Sciences.


Pia Sörensen


Pia thinks about science. Her background is in Chemical Biology, studying small molecule inhibitors of cell division, and she is Preceptor of Science and Cooking at the School of Engineering and Applied Sciences at Harvard University, and the HarvardX Fellow for Science and Cooking.


Richard Nisbett


Richard thinks about inference. His research interests are in social cognition, culture, social class, and aging, and has co-authored best selling books such as Social Psychology. He is a Distinguished Professor at the University of Michigan, and is the Co-Director of the Culture and Cognition program.


Richard Wiseman


Richard thinks about the paranormal. His research interests include luck, self-help, illusion and persuasion, and he has written several best-selling psychology books such as Quirkology, 59 Seconds and The Luck Factor. He holds a Professorship in the Public Understanding of Psychology at the University of Hertfordshire.


Robert Bjork


Bob thinks about learning. His research focuses on human learning, memory, and on the implications of the science of instruction and training. He is a Distinguished Research Professor in the Department of Psychology at the University of California and a Fellow at the American Academy of Arts and Sciences.


Scott Allen


Scott thinks about evidence. His teaching and research interests involve categorization and concept learning, memory, the acquisition of diagnostic expertise, and research ethics. He is an Associate Professor and Associate Chair in the Department of Psychology at The University of Lethbridge.


Shepard Siegel


Shep thinks about anticipation. His research spans several fields from the pharmacology of drug addiction, the contribution of learning to homeostasis, perceptual aftereffects, and drug abuse policy. He is a Distinguished University Professor at McMaster University and a Fellow of the Royal Society of Canada.


Stephan Lewandowsky


Stephan thinks about misinformation. His research focuses the structure of expert knowledge, computational modeling, and the role of skepticism in memory updating. He is an Australian Professorial Fellow and Professor at the School of Experimental Psychology at the University of Bristol.


Susan Blackmore


Sue thinks about consciousness. She is a psychologist and ex-parapsychologist with interests in memes, evolutionary theory, consciousness and meditation. She practices Zen and campaigns for drug legalization. She is a freelance writer, lecturer, broadcaster, and a Visiting lecturer at the University of Plymouth.


Tom Gilovich


Tom thinks about superstition. He is interested in how people evaluate the evidence of their everyday experience to make judgments, and how we sometimes misevaluate evidence and make faulty judgments as described in his popular book How We Know What Isn’t So. He is a Professor of Psychology at Cornell University.


William Thompson


Bill thinks about proof. He researches the strengths and limitations of various types of evidence and about the ability to lay juries to evaluate evidence, and has represented a number of defendants in cases that turned on DNA evidence. He is a Professor of Criminology, Law and Society and Psychology and social Behavior at the University of California, Irvine.