Marketing Analytics XSeries
This course is one of four that comprise the Marketing Analytics XSeries. An XSeries is a group of courses that add up to a rich understanding of an area of study. As you learn, you prove you have the knowledge with the Verified Certificates you earn in each course. Once you pass the entire series, you receive a personalized XSeries Certificate that shows you put in the work and understand the material.
In the Marketing Analytics XSeries you will learn best approaches and practices to marketing measurement and analysis. You will get hands-on experience applying analytics tools and techniques to real-world marketing problems and understand analytics-based marketing to drive ROI for your marketing campaigns. The series has an accompanying recommended textbook, "Marketing Analytics: Strategic Models and Metrics." The book includes suggested optional readings for every module in the Marketing Analytics XSeries, and is packed with examples and figures to relate the content to real-world problems.
XSERIES COURSE OUTLINE
Course 1 - Marketing Analytics: Marketing Measurement Strategy
- Module 1: Introduction to Marketing Analytics
- Module 2: Market Insight
- Module 3: Market Segmentation
- Module 4: Business Strategy: Strategic Metrics
Course 2 - Marketing Analytics: Price and Promotion Analytics
- Module 1: Business Operations
- Module 2: Price Analytics
- Module 3: Promotion Analytics
- Module 4: Analytics in Action
Course 3 - Marketing Analytics: Competitive Analysis and Market Segmentation
- Module 1: Competitive Analysis
- Module 2: Business Strategy: Strategic Decision Models
- Module 3: Market Segmentation: Segmentation
- Module 4: Marketing Segmentation: Targeting
Course 4 - Marketing Analytics: Products, Distribution and Sales
- Module 1: Product and Service Analytics: Conjoint Analytics
- Module 2: Product and Service Analytics: Decision Trees
- Module 3: Distribution Analytics
- Module 4: Sales Analytics