Marketing Analytics MicroMasters
This course is one of four that comprise the Marketing Analytics MicroMasters. MicroMasters programs are a series of graduate level courses from top universities designed to advance your career. They provide deep learning in a specific career field and are recognized by employers for their real job relevance. Students may apply to the university offering credit for the MicroMasters certificate and, if accepted, can pursue an accelerated and less expensive Master’s Degree.
As you learn, you prove you have the knowledge with the Verified Certificates you earn in each course. Once you pass the entire series, you receive the MicroMasters Credential that shows you put in the work and understand the material.
In the Marketing Analytics MicroMasters you will learn best approaches and practices to marketing measurement and analysis. You will get hands-on experience applying analytics tools and techniques to real-world marketing problems and understand analytics-based marketing to drive ROI for your marketing campaigns. The series has an accompanying recommended textbook, "Marketing Analytics: Strategic Models and Metrics. Opens in new window" The book includes suggested optional readings for every module in the Marketing Analytics XSeries, and is packed with examples and figures to relate the content to real-world problems.
MicroMasters Course Outline Opens in new window
Course 1 - Marketing Analytics: Marketing Measurement Strategy Opens in new window
- Module 1: Introduction to Marketing Analytics
- Module 2: Market Insight
- Module 3: Market Segmentation
- Module 4: Business Strategy: Strategic Metrics
Course 2 - Marketing Analytics: Price and Promotion Analytics Opens in new window
- Module 1: Business Operations
- Module 2: Price Analytics
- Module 3: Promotion Analytics
- Module 4: Analytics in Action
Course 3 - Marketing Analytics: Competitive Analysis and Market Segmentation Opens in new window
- Module 1: Competitive Analysis
- Module 2: Business Strategy: Strategic Decision Models
- Module 3: Market Segmentation: Segmentation
- Module 4: Marketing Segmentation: Targeting
Course 4 - Marketing Analytics: Products, Distribution and Sales Opens in new window
- Module 1: Product and Service Analytics: Conjoint Analytics
- Module 2: Product and Service Analytics: Decision Trees
- Module 3: Distribution Analytics
- Module 4: Sales Analytics