Frequently Asked Questions
Where can I learn how to navigate the edX platform?
The DemoX Course will give you a good overview of the edX course features and how to navigate the platform. You can complete all or par tof the course. It takes about 30 minutes to complete the entire course.
Are there any prerequisites?
This course does not have any particular academic discipline prerequisites. Although, proficiency using Microsoft Excel spreadsheets will be helpful.
All instruction is in English, so students should be sufficiently fluent to understand written and spoken English.
What kind of certificate is there for this course? Do I have to pay?
This course does offer a Verified Certificate of Achievement, which is available for a fee, $99 (USD). Verified students can request and download their certificate from their progress page upon completing the course with a passing score of 70% or better.
This is the first course in a four part MicroMasters. To earn the Marketing Analytics MicroMasters certificate you must earn a Verified Certificate of Achievement for each of the courses.
How do I pass this class? How do grades work?
To pass this course and receive your certificate you must successfully complete all of the case study quizzes and the course summary quiz with an overall score of 70% or better. Verified students can then request and download their certificates from their progress page.
When are assignments due?
There are no assignments to submit, but you must complete all quizzes before the end of the course.
What numeric conventions are used in the course?
US-English conventions are used for numbers. Periods (.) are used to separate whole numbers from decimals and commas (,) are used to separate thousands. For example, one million dollars and zero cents would be expressed as $1,000,000.00
How do I contact the instructional team for help?
If you have a question, please post it in the discussion forum. The course team will be monitoring the discussions closely, providing individual responses when possible, and addressing general questions in weekly emails. By asking your question in the discussion forums, everyone can benefit. Besides, if you have a question on something, other people probably do as well. In the discussion forums, you can discuss content, ask questions, and comment on other student posts. You might even be able to do some networking!
What if I am having problems understanding the material, or simply want to master it better?
If you are having difficulties with the material, or simply want a more robust learning experience, we recommend the following two actions:
- Get the recommended textbook: "Marketing Analytics: Strategic Models and Metrics." The book contains readings for every module in the Marketing Analytics series, including worked-out examples on how to do problems. The book is also packed with examples and illustrations to relate the content to real-world problems. Again, the book is not required for completion of the course, but is a good reference for any learners looking to go deeper into the course content.
- Check out the Discussion Forums. Chances are good that the answer to your issue is being discussed at this very moment.
Where do I go for help with edX?
- If you have technical questions about the edX platform, try using the 'Help' link on the top right of any page, or the 'Support' tab in the upper left side of every page.
- If you have non-technical questions, we encourage you to post them in the appropriate discussion in the forums.
What are my responsibilities as a student?
By enrolling in an edX course students agree to the edX Honor Code,
- Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted;
- Maintain only one user account and not let anyone else use my username and/or password;
- Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others;
- Not post answers to problems that are being used to assess student performance.
Are there any restrictions to what I can do as a student in the course?
As an active student in the course you are strictly prohibited from,
- Posting content that defames, harasses or threatens others;
- Posting content that discusses illegal activities with the intent to commit them;
- Posting content that infringes another's intellectual property, including, but not limited to, copyrights or trademarks;
- Posting profane, pornographic, obscene, indecent or unlawful content;
- Advertising or any form of commercial solicitation;
- Posting content related to partisan political activities;
- Intentionally sharing viruses, trojan horses, worms, time bombs, corrupted files, malware, spyware or any other similar software that may damage the operation of another's computer or property;
- Posting content that contains intentionally inaccurate information or that is posted with the intent of misleading others.
Is the course content copyrighted?
The content on the course Site is protected by United States and foreign copyright laws. Unless otherwise expressly stated on the course Site, the texts, exams, video, images and other instructional materials provided with the courses offered on this Site are for your personal use in connection with those courses only.
Certain reference documents, digital textbooks, articles and other information on the course Site are used with the permission of third parties, and use of that information is subject to certain rules and conditions, which will be posted along with the information. By using the course Site you agree to abide by all such rules and conditions.
You agree to retain all copyright and other notices on any content you obtain from the course Site. All rights in the Site and its content, if not expressly granted, are reserved.