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Dr. Ornish prepared to analyze the impact of this information.
Assignment
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Characterize the following dietary programs into one of the three types of innovations: consumer, technology, and integrator.
In each program category, where is the best and worst alignment with the Six Factors of structure, financing, consumers, accountability, technology, and public policy? [d] Which will be most successful as businesses and why?
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2.What generalizations can you draw about the most important characteristics of the business models for each of the three types of innovations?
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3.In Table A above, what is the category for the Ornish program and what is its best and worst alignment with the Six Factors ?
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4.What advice do you have for Dr. Dean Ornish’s business model for Lifestyle Advantage, on the basis of your answers to the questions above?
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5.Generalize your conclusions to identify the one approach most likely to succeed for dealing with obesity.
[d] See Regina E. Herzlinger, “Innovating in Health Care—Framework,” HBS Case No. 306-042 (Boston, MA: Harvard Business School Publishing, 2005), for a description of these three kinds of innovations and the Six Factors.
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