|
STRATEGIC COMMUNICATION VITALIA
Key: Cor = Corporate Communication; Bus = Business Communication; |
||
|
Media |
Targets |
% Investment |
|
|
|
|
|
Corporate Communication |
|
18. |
|
National |
Cor—Fra |
|
|
Local |
Fra |
|
|
Newspapers |
|
14. |
|
Journals |
Bus—Fra |
|
|
Press franchising sector |
Bus—Fra |
|
|
Specialized magazines |
Bus—Cor |
|
|
Residences Guide |
Cor—Bus—Fra |
|
|
Direct Marketing |
|
10. |
|
Mailing |
Bus—Fra |
|
|
E-mailing |
Fra |
|
|
Direct mail advertising |
Fra |
|
|
Internet |
|
20 |
|
SEO Strategies – SEM |
Cor—Bus—Fra |
|
|
Portals |
Cor—Bus—Fra |
|
|
Social Networks |
Cor—Bus—Fra |
|
|
Outdoor Advertising |
|
4. |
|
Fences |
Fra |
|
|
Visors |
Fra |
|
|
Mobile media |
Fra |
|
|
Radio |
|
11. |
|
National |
Bus |
|
|
Local |
Fra |
|
|
TV |
|
6. |
|
National |
Cor |
|
|
Local |
Fra |
|
|
Events & PR |
Cor—Fra |
8. |
|
Graphic Arts |
|
9. |
|
Dossiers |
Cor |
|
|
Catalogs |
Cor—Fra |
|
|
Diptych |
Fra |
|
|
|
100% |
|
|
|
|